The drop of the t-shirts has been so exciting and I wanted to share some of the background and inspiration for the artwork and colours.
We created an image that embodied the physical journey of being lost and the ascension to greatness. The bold lettering is a Sand pantone, and the gradient image increases in focus. LOST rises to a solidified QUEEN. Everything about this time of year is inspiring and is about getting a fresh start after the summer, the colours speak to the tones of Fall. The colours, Honour (maroon) and Grit (military green), represent what it takes to be Queen, to be a good person who isn’t afraid to get their hands dirty but also honours and respects themselves and others. The tees have a relaxed baggy fit in sizes that accommodate all shapes looking for that classic comfort to add to their closet.